
22 April 2008 -
Stroud & Swindon require new site for intermediaries
The S&Si brand literally stands for Stroud & Swindon intermediaries and a new website was needed to reflect this.
Stroud & Swindon Building Society is the 14th largest building society in the UK and operates through a dedicated team of intermediaries. While they have had an internet presence for over 10 years, they recently upgraded to a fully content managed customer-facing web site for their many existing and potential customers, who can instantly see that their mortgage is underpinned by a name that can be trusted.
The site however, is aimed at the end user and Stroud & Swindon believed that a completely new site with its own branding was required to support the launch of S&Si. Even though the S&Si site would have its own distinctive look and feel, it still needed a link to its SSBS parent to create familiarly and trust amongst those brokers who already worked with them.
The new site does both. Not only does it have its own identity, but it also reflects Stroud & Swindon’s provenance and core values and is also fully content managed.