This one was a bit different for us. We’d worked with the marketing team at TRL Technology on a number of military and defence projects, but they were looking to launch a range of there hi-tech security devices into the commercial market, an area they were less familiar with.
The ‘Iguana’ name had already been decided upon, but a logo and branding were still needed, along with a set of sub-brands for the individual products.
A logo was devised representing an eye (with a reptilian appearance) to depict the ‘watching out for’ nature of this security related hardware. A suitable font was selected and modified to fit with the logo along with a suitable colour set.
Comprehensive brand guidelines were put together and we also got involved with designing the product and its packaging.