In conjunction with a completely new website and updated CMS:42 for The Happy Puzzle Company, see here.
Mad4Jigsaws also got to benefit from all of the updates to The Happy Puzzle Company website and CMS, being part of a multisite system, sharing the same product database among other things.
A separate front-end theme allowed for rebranding of the Happy Puzzle site to Mad4Jigsaws without the need for any additional or duplicated code. And filtering within the CMS allows for the client to choose which sites their products appear on. Separate content pages for each site mean the information for the customers is specific to the appropriate brand.
Even though product ranges are different, and stock is distributed through multiple suppliers, all orders from both sites pass through a central system giving the client a great overview of their brands.