There’s more to a brand than just a logo. When a logo is designed, consideration needs to be given as to how and where that logo is to be used, what colours may be associated with it and how much space must be left around the logo so it isn’t ever crowded. There’s also the case of choosing fonts, colours and associated graphics, icons or other imagery that will form the overall corporate identity.
Once these decisions are made, it makes sense to write some basic rules so your brand can be correctly represented for many years to come. We can create these rules and provide a document, as simple or as complex as your brand requires, so that regardless of who needs to work with it your brand will always be presented with consistency whether printed on paper, embroidered on clothing, or applied to a fleet of vehicles.