Branding Cheltenham

First impressions count

Never underestimate the power of a brand, it’s your book cover and you will be judged on it! Like it or not people are attracted to ‘pretty’ things so first impressions do matter.

A brand is so much more than a logo, although that’s a good place to start.

Your brand is the image your company portrays and the logo is a small part of the picture. Alongside the logo design there’s the colour scheme and font choice and any subtitle, strap line or associated imagery.

Whether a start up with no brand to speak of, or if you’re just looking to refresh an existing identity, we have the experience and skills in house to develop your corporate image.

We pride ourselves on having created some pretty cool identities for our clients over the years.

Logo design

Logo design

A logo can pretty much be anything from your company name in a suitable font, or a suggested image, icon or perhaps just a pattern or shape.

There’s a knack to getting it right though - creating an identity that will carry your company forward. Think about where it will be used, at what size and on what medium will it be viewed.

Our process is simple. We will get a feel for your company, your ideas for the direction, your likes and dislikes and we’ll take it from there. Starting with a sketch sheet or two of design concept ideas which we will narrow down and develop with you until we reach a final piece of artwork that you’ll be pleased to have representing your business for years to come.

Brochure Design

Brochures

You'll be surprised to find that the old skill of paste up and page layout isn’t dead; long live the paste up artist although these days it is all digital.

Using desktop publishing applications such as Adobe InDesign and industry standard design and graphics packages like Photoshop and Illustrator, our designers can complement your online offering with a tangible brochure, leaflets or literature.

Experts in layout design and typography and pretty good copywriters too, when it comes down to it, we can put together print ready artwork and deal directly with the printer.

Business stationery

Business stationery

Business cards, letterheads, compliment slips, folders, invoice templates, quote or estimate sheets, there’s a whole host of supporting documents and literature a new business (or one that’s rebranding) might require.

Our graphics designers have traditional print based backgrounds and understand the pros and cons of ink on paper just as well as pixels on screen. We can advise on paper stock, explain printers' terms and either provide the print ready artwork or arrange the printing ourselves using one of our preferred suppliers.

Brand guidelines

Brand guidelines

There’s more to a brand than just a logo. When a logo is designed, consideration needs to be given as to how and where that logo is to be used, what colours may be associated with it and how much space must be left around the logo so it isn’t ever crowded. There’s also the case of choosing fonts, colours and associated graphics, icons or other imagery that will form the overall corporate identity.

Once these decisions are made, it makes sense to write some basic rules so your brand can be correctly represented for many years to come. We can create these rules and provide a document, as simple or as complex as your brand requires, so that regardless of who needs to work with it your brand will always be presented with consistency whether printed on paper, embroidered on clothing, or applied to a fleet of vehicles. 

Brand consultancy

Consultancy

With a combined 40+ years in the creative market our designers have a wealth of experience in many fields. Branding and corporate identity, graphic design, photography and illustration, book and magazine design, page layout and typography, reprographics, pre-press and print, media and marketing, we’ve pretty much got it all covered.

That is, of course on top of what we’re known best for; building great websites! So we’d love to work with you to help strengthen your brand and marketing across your entire business.

Need help with branding?

Whether you're looking for a new logo design, business cards, brand new brochure to showcase your products or leaflets to promote your business. We'd love to talk to you more about your branding requirements.

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