Mobile SEO

Michelle

Michelle
Written on 31st January 2019

Having a mobile friendly website these days is crucial and a must. Mobile friendliness is now a ranking factor on search engines.

Mobile SEO 

It is interesting to see that most Google searches originate from mobiles, rather than desktops. Amazon gained more sales from mobile users back in 2015 and Facebook had more mobile users than desktops or tablets. Google’s ranking algorithm is clever enough to see whether a website is mobile friendly or not, and therefore non mobile friendly websites cannot achieve the same results on search engines as a fully optimised mobile friendly website.

What is the difference between Mobile SEO and just “standard” SEO?

There are a few factors that affect the ranking for mobile search such as content, descriptions, links and titles but the below is also important:

User experience

This means that the user experience is made as easy as possible. For instance images can be displayed properly, without having to zoom et cetera.

Page layout

This means Google will check that the mobile site is fully optimised and working properly for the user.

Location

This can be tracked via Google and is very important if you are trying to achieve a successful local SEO strategy. For instance trying to drive more traffic to your clothes store.

Speed

It’s crucial as this is a ranking factor for search engines. Page loading should not take too long, for instance make sure your images are optimised for web use.

Optimise website for Mobile

This tool from Google can test if you have a mobile friendly design. A list of improvements will also be provided, which is a helpful start.

Google tool

If you have a few errors then you can carry on reading below

Solve the issues

Some mobile friendliness issues can be solved by changing your HTML and CSS. Here at Webnetism, we have helped many client’s optimise their websites to be more mobile friendly. Get in touch today to see how we can help. 

Responsive Design is Key

A responsive website means that it renders well across different devices and is therefore essential. A responsive design ensures your website scales to the screen resolution of the device it's being viewed on.

This could be an Apple iPhone, an Android device or a tablet like an iPad. There are two main methods for bringing your website to mobile. The first is to create a responsive design so that your website scales to the screen resolution of the device it's being viewed on. The second is to create a mobile 'version' of your website. 

This option works by detecting whether your website visitor is browsing from a desktop computer or mobile device, and then sends them to the correct version of the site (desktop or mobile). We can help you decide which method is best and most cost-effective for your needs. Google recommends a responsive design and it will help with SEO and is also applicable for mobile SEO.

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