UX design agency Gloucestershire
UX design is an important aspect of any website, this is because this is how website users will navigate around a site; the paths they take and what components they take advantage of or avoid could be the deal breaker as to whether they use a businesses services and purchase their products.
UX also relates to how users feel about the website, is it a nice experience or does it confuse them? Does the site help them to find what they are looking for in a quick and easy way? Website visitors are potential customers, so web design needs to reflect all the right elements and interactions that is needed for them to come and visit again.
The key to good UX is to make a website as easy and simple to navigate as possible. If users can't find what they are looking for or the page takes more than three seconds to load, then you will lose a lot of visitors and sales!