When Forest Vets came to us they were a completely new business with no identity at all. We started talking to them about their brand and how they wanted their prospective customers to view them.
After some “over-the-phone” discussions we came up with a number of different concept sheets. These showed different fonts, colours and styles. The sheets were produced as a point of conversation and not pitched as our thoughts on the brand itself. By generating these idea sheets we were able to engage Forest Vets in a deeper conversation about the importance of their brand and how and where it would be used.
Next we came up with a selection of Logos which we pitched to them. After a very short conversation, the maple leaf concept was selected and natural colours of the forest were added.
Once the logo was signed off we created a branding guide followed by business cards and stationary. A clear progression from this was their responsive website which we launched early in 2016.
Moving on from the launch we have continued to create brochures and flyers for Forest Vets on a regular basis.