We really enjoy being able to help out a start-up business. There’s no history or baggage so it really is starting with a blank sheet. We get to talk to the business owners about what their hopes are for the business and get to be a part of that journey from the very beginning.
When designing a brand our first step is to start sketching out some ideas, experimenting with iconography, typefaces and colour schemes. Initial feedback from the client confirms we’re heading in the right direction and allows the client to add their input letting them take ownership of the brand that’s unfolding in front of them.
Greenway Ecological was no exception, and with two business partners involved both had their own input to give. Luckily we all shared the same vision and the end result created a brand identity we were all pleased with.