Digital Marketing Cheltenham

Digital Marketing

Many people think of digital marketing as SEO and email campaigns, but there is so much more to digital marketing than meets the eye.

Yes, SEO and email marketing are very important but the term digital marketing includes other elements such as content marketing, social media, end to end campaigns, digital games, text messaging and content automation to name just a few. Any means of using the digital world to express your services and products to your customer base falls under the guise of digital marketing.

Over the past few years we have worked closely with external digital agencies and traditional agencies too. We have provided games, DVDs, videos, email campaigns, e-brochures and of course the traditional SEO. 

All our web projects include the tools you require to get started with your digital marketing but you can always call on us to provide all the services in this field.

Email marketing

Email marketing

If you are in business and you send emails, then you are most likely already engaged in email marketing without even knowing it. Email marketing refers to directly communicating with someone through email – simple. 

To make that marketing proposition much stronger we setup entire campaigns that tie into your social, web, print and digital marketing efforts. We create a full and comprehensive strategy to deliver the correct and often personalised emails to the right people at the right times.

All emails are responsive for mobile delivery and sent out using our own email servers, providing vital statistics on the recipient’s actions. If you prefer to use a third party email system, then we are happy to work with you on the campaign and create the email layouts and code to ensure the message gets through.

Social media marketing

Social media

User generated content is what makes social media tick – in other words what you and your followers post is what makes sites such as Facebook, Twitter, Pinterest and Instagram work. 

We are here to advise you on your social media efforts, from setting up accounts right through to ensuring your brand is protected through your social activities. We work closely with third party companies and agencies to ensure your social signal is always clear, available and expanding. If you want us to direct you towards the right people to do your social activities then please do get in touch as we don’t post on behalf of clients.

PPC advertising

PPC advertising

AdWords or Pay per Click advertising aren't for everyone. It can be quite expensive and there are other avenues to market, but we have found that a well planned and executed PPC campaign works well for some clients and have lead to conversions; in some cases increasing sales by 80+%.

A lot of time and research has to go into the planning and execution of PPC to ensure you are getting the best position for your ads at the lowest possible cost – it’s not as simple as the highest bid wins!

We ensure your Analytics and PPC accounts are linked so we can provide accurate conversion reports on the success of the adverts we run. You set the budget and let us take care of the rest. The results will prove PPC can work for you.

SEO consultancy

SEO consultancy

Search Engine Optimization refers to the strategy and process of influencing the positioning of a web page or element within the natural listings of search engines such as Google and Bing. This isn't restricted to your pages alone as it can also focus on images, local geographic listings and video searches.

Optimising your website may involve changes to the HTML code and content. The best place to start is to ask us to provide a review of your website – no cost involved and no obligation. We will spend a few hours reviewing your website and any available analytics; from this we can provide an outline document making appropriate recommendations.

Need help with marketing?

We'll use digital marketing to promote your business and successfully attract new customers to your website. Then we'll convert the traffic into sales!

Get in Touch