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bakerdays are a personalised cake and gift business. Their website is their only avenue to market and is their biggest marketing asset. When bakerday’s came to us they were frustrated with the way the personalisation of their products was controlled and the pain they underwent in setting up each product. The process was slow and the rendering of each personalised cake took approximately four seconds.

Webnetism offered several options including the use of XMPie and DirectSmile. Our recommendation was ultimately to write our own personalisation software which would focus on speed of rendering and ease of use.

Our system will render approximately 30,000 renders a second as compared to the one render per four seconds they had before – quite an improvement.

The website was designed to be totally responsive and works perfectly on any device. The user interface is very intuitive and fast. A sophisticated back office ecommerce and CMS system allows for workflow and order fulfilment. The solution is hosted on dedicated virtual servers in the Webnetism data centre.

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