When Signatrol first met with us they were operating an open source ecommerce website. They really struggled with it and it failed to convert any traffic to useful leads or sales. What’s the point in an ecommerce website that doesn’t sell?
SEO was not the only issue. The design, the UI (user Interface) and the user journey were complicated and difficult to follow leading to an investment that ultimately showed little or no return. After two years of getting nowhere they commissioned us to start with a fresh approach.
We launched the new ecommerce website in October 2017, and ensured all the products had correct images and all the SEO parameters were setup correctly; from alt tags to Meta data and from the XML sitemap to legible content – we covered it all.
The new website provides a much simpler UI and customer journey and as of time of writing (just a few weeks after launch) things are looking pretty good. We will continue to deploy upgrades and adjust the site to ensure our client gets a huge return on their investment and we will target to make their website their main avenue to market.